Benjamin Moore paint chips

In 1883, founder Benjamin Moore started his paint company with the goal of producing the highest-quality paint and finishes in the industry. Thanks to that mission, Benjamin Moore today is arguably the most recognizable paint company in North America.

Benjamin Moore believes the better the resins and colorants, the better the paint. Therefore, they manufacture their own resins (binders of the paint) and colorants (pigments that give paint its unique color) allowing homeowners to achieve beautiful, lasting results.

Benjamin Moore products can only be found at independent retail locations in their nationwide network.


Benjamin Moore manufactures interior paint, exterior paint, primers, and specialty products. Some popular products are:

Aura Interior

  • Made with their exclusive Color Lock technology for richer colors that stay true over time. 
  • Extreme hide and coverage so it takes fewer coats to get the job done. 
  • Available in matte, eggshell, satin, and semi-gloss.


  • Exterior protection while enhancing the texture and grain of wood surfaces.
  • Superior UV protection means it resists blistering, peeling, stains, and scuffs.
  • Suitable for all types of wood decking, siding, and furniture.

Fresh Start Premium Exterior Primer

  • A premium quality primer available in latex and oil-based. 
  • Great to use when priming new or previously painted wood and weathered surfaces.


To try Benjamin Moore's high-quality finishes and colors, come see us at Waters & Brown for color chips and pint samples.